Website Design & Web Development
Need a performance-driven web design company with 17+ years of experience? Our professional website design services increase website leads and sales – crushing your competition.
- In-house website designers & website developers
- Easily add, update, & manage your website content
- Custom functionality & data integrations
We're Website Design & Development Experts Across All Major Platforms
Our website design services will make your build a major success
At Supersoft Technology, we’re an award-winning professional web design company that focuses on lead generation and eCommerce website design services to grow your business online. Our expert team of in-house web designers, website developers, project managers, and search marketing strategists use the latest website design technology to create actionable results. We’re skilled in web development across all popular CMS platforms including WordPress, Shopify, Magento, and many others. No matter the type of website you need, the Supersoft Technology team will take your online image to the next level.
We're WordPress Website Design Experts
WordPress is the most widely used content management system (CMS), powering more than 30% of all websites on the internet and over 60% of all websites that use a content management system. With a large number of available plug-ins and an easy-to-use administration, it’s not surprising WordPress is so popular. Many clients come to us already familiar with WordPress, so using it to power their website only makes sense, when applicable. Our WordPress website design services deliver a powerful website that’s aligned with your branding and business goals.
The first step we take with any new client is to determine which platform is best for your project. While WordPress is often a great fit, it’s not always the best option. We’ll walk you through the pros and cons of each possible CMS platform, helping you to make an informed decision. For example, if you’re looking for a powerful eCommerce website, using Shopify, or another eCommerce-specific platform might be best. WordPress does offer eCommerce capabilities through WooCommerce but also has its limitations.
The most important factor when building a WordPress website is developing the site in a way that’s easy to manage. There are great WordPress websites and some that are very difficult to manage due to poor planning, development, and overuse of plug-ins. At Supersoft Technology, we’re WordPress experts, meaning we have experienced WordPress developers in-house to create a WordPress website that’s both fast on the front-end and easy to manage on the back-end. Our WordPress websites land top scores with Google Core Web Vitals and produce conversion rates far above industry averages.
We're eCommerce Website Design Pros
eCommerce is booming as US consumers will spend over $930 billion on eCommerce websites this year, up 18% year-over-year. Although this seems like an extremely high number, it’s still only 15% of total retail sales, meaning eCommerce still has a huge growth curve. While modern business and upstarts have made the transition to eCommerce, many traditional businesses have yet to do so, especially in the B2B space. At Supersoft Technology, our eCommerce website design services help to move your business forward, giving you the eCommerce website technology needed to sell basic products online or complex custom services. We also specialize in ERP integrations, API data integrations, and other services needed for enterprise-level businesses. We’ve been eCommerce development experts since 2004, so if you’re in the market for a new eCommerce website, look no further. Give our website design team a call today.
As an industry-leading web design company, we offer the following services:
- Custom website design
Our web designers know each website has unique design needs. We’ll design a site that matches your goals and brand guidelines. Every website Supersoft Technology creates is a product of our proprietary creative design processes, designed to ensure your website is unique, visually appealing, and articulate. A website that reflects your brand and conveys your messaging effectively will engage your visitors, converting a larger percentage into customers.
- Website wireframe creation and planning
We begin each web design project by creating an architecture for the website through a wireframe design process. You’ll work hand-in-hand with our creative digital marketing team to be sure we’ve thought through all website elements needed for success.
- Competitor research
Understanding your competition is an important part of beating them online. We’ll help you understand what’s working for them and create a plan to perform even better than they are.
- Front-end HTML / CSS development
- Back-end website development
Whether you need completely custom functionality, data imports, or a CMS implementation, our back-end development team and programmers are ready for the challenge. And the major plus? They are in-house, in the USA.
- SEO friendly web design coding & ongoing SEO plans
Supersoft Technology is a year-over-year SEO award winner and industry leader. We build all of our SEO knowledge into our websites, setting you up for a successful SEO campaign post-launch. Need first-page Google rankings to drive traffic to your website? Combine our ongoing SEO plans with your professional website to make the most of your online potential.
- Conversion focused design
New visitors are great, but leads and sales are even better! Our conversion-focused design and marketing places an emphasis on your CTA’s (calls to action). Whether you’re looking for visitors to call or fill out an online form, we’ll design a website that performs.
- Website copywriting and content strategy
To take your website to the next level, we offer website copywriting services. Compelling content will boost conversions, engage visitors and give your website an edge over your competition. For ongoing content, our content team is ready to develop a content plan and help you implement the strategy.
- CMS installation and setup
From WordPress to advanced eCommerce CMS platforms, we’re CMS implementation experts and can guide your business in the right direction. We’re also experienced in CMS customizations and data integrations.
How Investing in a High-End Website Helps Your Business
There’s a big difference between a professional website and lower-cost services, but how do professional website design services really impact your business? We all know it when we see it – a website that we land on and quickly hit the back button. A high-end website will not only be built to engage visitors but have a major impact on your search engine rankings, conversion rate, and more.
Let’s review the main benefits of a professional website:
Engage Your Visitors & Increase Your Conversion Rate
Depending on your industry, the average conversion rate falls between 2-5%. Your conversion rate is the percentage of website visitors that convert into a lead or sale. Typical conversions include filling out an online form, visiting a store in-person, calling for a quote, or completing the checkout process. But did you know the top-performing websites’ average conversion rate is above 5%? If your website is built to be a top performer, you can double your business. If you want to maximize each visitor that comes to your website, developing a high-end website with engaging graphics and unique features is a must. Not only will your website stand out, decreasing your bounce rate, but you’ll be presenting your business in the most professional way possible. Remember, your website is the face of your business and the first impression for most of your potential customers. A website is a long-term investment, an asset you’ll have for years, and should be your best marketing tool and sales representative every single day.
Ranking at the top of Search Engines with SEO-Friendly Website Development
There are more than 5.6 billion searches on Google every day, so it goes without saying, being at the top of Google and other major search engines when your products and services are searched is a must if you want to grow your business. Did you know the top 3 organic results on Google get 75% of the clicks? This means if you’re not at the top, you’re losing out on a massive amount of potential customers. So, how do website design services impact your search engines rankings? SEO-friendly website development is an absolute must and one of the main factors often overlooked when heading into a website design project. During the design and development of your website, designers and coders are setting the foundation for how your website works and how it’s presented to the search engines. If they code pages incorrectly or don’t optimize the layout for search, no matter what you do in the future, or how much content you create, you’ll be penalized for poor site structure. The great part about working with Supersoft Technology is we’re not only a web design company but also one of the nation’s leading SEO agencies. When we’re building a website our SEO team is involved from the beginning, making sure your website is built correctly. Our SEOs check all code, are involved in content creation and are heavily involved post-launch ensuring your website is being seen by Google in an optimal way.
Setting Up All of Your Marketing Channels for Success
No matter what marketing channel you’re using, offline advertising or digital marketing, you’re often driving people to your website. If your website isn’t the absolute best it can be, you’re ROAS (return on advertising spend) is lower across all channels. Your website needs to act as the main conversion funnel, turning your interested consumers into buyers. A great website will help you to maximize and see success across all of your advertising methods, allowing you to reinvest into growth.